
Jake Sodikoff of Steven Nissan, Steven Kia, Steven Toyota and HoneyCar was named one of Automotive News’ 40 Under 40. This annual program honors 40 high achievers at new-car dealerships who are under 40 years old.
Automotive News received nominations from across the U.S. and identified outstanding performers in a large field of high-quality talent at dealerships. This year’s honorees are a diverse group with a broad range of titles and backgrounds. These bright stars were profiled in the July 14 issue of Automotive News, the leading news source for the global automotive industry.

Jake Sodikoff
Joshua Brown
17 minutes ago
Was a quick and easy purchase only took an hour and 20 minutes
Scott Phillips
a week ago
2020 Sienna purchased from Marcus - Buying experience was amazing. Not pressured, answered all of my questions promptly. Super friendly and attentive. Highly recommend dealer and sales team.
Bob Mueller
a week ago
Marcus was an exceptional salesman. He was honest engaged super informative and made the whole process for me feel Ultra comfortable. I would recommend him and Steven Toyota to anyone looking for a new vehicle
Greg Coryell
a week ago
Great day shopping for a new used vehicle. Very nice salesperson and very helpful staff.
Tracy Ice
a week ago
Steven Toyota in Harrisonburg did a great job helping me buy my truck Brian was friendly and made sure I got what I wanted if you need a new truck or car check them out thank so much
Cat Dav
a week ago
I had a great experience buying my Toyota 4runner. Michael Mcmillian was professional and knowledgeable! Took the time to show options on the vehicle before test drive. Logan (sales mgr) and DJ Gutch finance mgr were also professional and knowledgeable! Thanks so much for a great experience!
Maribel Cruz
a week ago
We just went “to look,” but we walked out with a car that only existed in our dreams. 2026 Grand Hylander Platinum Edition! Thank you so much for your help Masar and I forget his name, the finance person. He was absolutely amazing as well. I gave him a monthly limit, and he worked it out for us. Thank you guys for all your time and patience. Go to Steven Toyota for all your car needs, they will treat you like family!
David Gold
a week ago
Steven’s Toyota service is great
Brian Linger
3 days ago
We worked with Mike McMillan on the purchase of a new vehicle and a trade in. Overall the process was very easy, never pressured. The only complaint at all is that the dealership has no control over getting vehicles from the factory/port and thus cannot specify when the vehicle will arrive to the lot.
Charles Munse
5 days ago
Work was done on schedule.
Joette Bonadonna
6 days ago
Great customer service. Loved my salesman, Justin Sours. He was curious, fun and very polite. I loved doing business with him.
Becky Robertson
2 weeks ago
This was such a positive experience. We had been searching dealers for the best price for the vehicle we wanted. Steven’s came through with a great offer and we are very pleased. Frank was our salesperson and he was friendly and knowledgeable and very pleasant to deal with. Greg in finance was also super great and easy to talk with and made the transaction smooth and quick.
Morgan Miller
3 weeks ago
Justin helped my fiance and I both get a 2019 Rav4 Premium with not the best credit. He went above and beyond to do anything he could to make sure we left the dealership satisfied. He was very patient with our decisions and very friendly! We will definitely be back in the future to deal with Justin! We are so thankful he was able to help us❤️
Larry L
Edited a week ago
Class act in all respects--good communication--quality work--courteous follow-up--Thank you Manager Mike for your superb leadership and that of your team !
Asrat Gebre
Edited 6 days ago
The service was excellent and the salesman Marcus Johnson was very helpful and courteous. Positive experience and what I needed was done satisfactorily.
RE Dog
Edited 2 weeks ago
Do good work and have very helpfull and friendly people. Wait time could be better
Susan Custer
Edited 2 weeks ago
Went in for oil change, tire rotation, and installation of a power steering line. The process was smooth and informative. Mechanic Scott B. and advisor Brooke were both fantastic!
Eric Browning
Edited 2 weeks ago
Everyone was knowable, friendly, made me feel welcome. They found the lingering problem and then fixed it. Service writer kept me informed
Hal McClain
Edited 3 weeks ago
Daniel Frum is knowledgeable, professional and friendly. He answered all of our questions and even set up our cell phone interface before we left in our new Tacoma. Also thanks to Bethany for getting us started in our search for just the right truck.
Louis Heidel
Edited 3 weeks ago
Francisco was great to work with purchasing my 2026 Tacoma. We discussed what I was looking for found it on the lot and took a test drive. When we returned to the Dealership we discussed financing and he provided figures for two options. I returned to the Dealership and he referred me to his fellow salesman Pablo to complete the purchase. Both provided excellent service making the whole process very easy. Thanks to both of you for the great experience! Louis