Open Today! Sales: 9:30am-7pmService: 7:30am-5:30pm

Inventory Specials!

New 2019 Toyota Highlander Hybrid Limited 4D Sport Utility AWD
2019 Toyota Highlander Hybrid $44,390 View Vehicle
New 2020 Toyota Camry LE 4D Sedan FWD
2020 Toyota Camry $23,509 View Vehicle
Certified Pre-Owned 2017 Toyota Camry SE 4D Sedan FWD
2017 Toyota Camry $18,200 View Vehicle
Pre-Owned 2019 Toyota 4Runner SR5 4D Sport Utility 4WD
2019 Toyota 4Runner $34,000 View Vehicle
Certified Pre-Owned 2017 Toyota RAV4 XLE 4D Sport Utility AWD
2017 Toyota RAV4 $21,500 View Vehicle
Pre-Owned 2016 Toyota Tacoma TRD Sport 4D Double Cab 4WD
2016 Toyota Tacoma $30,500 View Vehicle
Pre-Owned 2018 Toyota Camry LE 4D Sedan FWD
2018 Toyota Camry $19,500 View Vehicle
Certified Pre-Owned 2020 Toyota Corolla LE 4D Sedan FWD
2020 Toyota Corolla $17,200 View Vehicle
Pre-Owned 2015 Tesla Model S P85D 4D Sedan AWD
2015 Tesla Model S $53,000 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

Cars logo
Cars Oct 15, 2020

I received truly exceptional service from the entire Stevens team. I drove 413 miles to buy a certified used 2019 Toyota Tacoma 4x4 TRD Off Road truck to replace my 2018 that was totaled after the salt water storm surge flooding of hurricane Isaias hit Oak Island , NC on August 3, 2020. Masar Al Kaem on the sales team was very helpful and committed to making my experience go smoothly and efficiently while understanding that I was driving over 13 hours round trip to buy a truck. I would highly recommend Masar and theSteven dealership and would certainly do business with them again if I had ...

Read at Cars

Cars logo
Cars Oct 14, 2020

We were there on October 7, 2020 for the routine oil change, tire rotation, etc. Mike W., the service advisor greeted us with his mask on and a friendly hello and great to see you again! His team worked diligently in order to get us out in a timely manner. Everything went great. Thank you, Stephen Toyota, your service department is great, especially Mike W. We are very satisfied Toyota customers.

Read at Cars

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Google Oct 14, 2020

Our experience on October 7, 2020 for routine oil change, tire rotation, etc. was great. Mike W., the service advisor treated us well and his team was diligent as always and we were out in no time at all. Top notch service all the way. We are satisfied Toyota customers.

Read at Google

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 9:30am-7pm

Open Today! Service: 7:30am-5:30pm

Open Today! Parts: 7:30am-5:30pm

Steven Toyota 38.413755, -78.899293.