Open Today! Sales: 8:30am-8pmService: 7:30am-6pm

Inventory Specials!

New 2019 Toyota Tundra SR5 4WD 4D CrewMax
2019 Toyota Tundra $42,756 View Vehicle
New 2019 Toyota Sienna LE FWD 4D Passenger Van
2019 Toyota Sienna $30,466 View Vehicle
New 2020 Toyota Corolla LE FWD 4D Sedan
2020 Toyota Corolla $20,742 View Vehicle
Pre-Owned 2014 Hyundai Genesis 3.8 RWD 4D Sedan
2014 Hyundai Genesis $12,000 View Vehicle
Pre-Owned 2010 Toyota Venza Base FWD 4D Sport Utility
2010 Toyota Venza $11,900 View Vehicle
Certified Pre-Owned 2018 Toyota Camry SE FWD 4D Sedan
2018 Toyota Camry $19,900 View Vehicle
Pre-Owned 2016 GMC Terrain SLE-1 AWD 4D Sport Utility
2016 GMC Terrain $15,300 View Vehicle
Pre-Owned 2016 Toyota Highlander Limited AWD 4D Sport Utility
2016 Toyota Highlander $29,250 View Vehicle
Pre-Owned 2016 Toyota Highlander Limited Platinum V6 AWD 4D Sport Utility
2016 Toyota Highlander $30,500 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

Google logo
Google Jun 21, 2019

Great, timely service. Thanks

Read at Google

DealerRater logo
DealerRater Jun 20, 2019

I want to highly recommend Masar who help us with our car and schedule us for service and the amazing treatment he was so friendly him and the manager and everyone else

Read at DealerRater

Google logo
Google Jun 19, 2019

Daniel was very professional, and was not the traditional sales person. Most of them are pushy and do not listen to the customer. Daniel listened to what we wanted and made the experience very easy and it was the best experience i had buying a car ever. Toyota should recognize him as a top sales person for his personality, professionalism, and hard work that he connects with each customer to listen and get them what they want. We were so pleased with the exceptional service we received and we will recommend others to him to buy vehicles because of his service and how he handled things. I am one who hates going into a dealership when i feel like the sales people dont listen and they hover over you even when you say your just looking. Daniel respected that and allowed us to look around on our own without the pressure of someone there pushing a sale. I told him he needed to continue to be that way and to analyze and listen to his customers so he can serve them in an exceptional way. Daniel is great and i will recommend him to all of my friends. Especially my girlfriends because if u are a woman going into a sales room buying a vehicle its usually very stressful and pushy sales people trying to make a sale. Daniel would listen to their needs and not intimidate them. Toyota has hired someone they should respect and also take care of and recognize his hardwork. Others should look at him and follow his lead. Thank you Daniel for the best experience i have every had buying my new vehicle.

Read at Google

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 8:30am-8pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Steven Toyota

2970 S Main St Harrisonburg, VA

Phone: 540-434-1400


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA

Rental Center

Phone: 540-434-1400

2970 S Main St Harrisonburg, VA
38.413755 -78.899293
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Steven Toyota
Steven Toyota
2970 S Main St
Harrisonburg, VA, 22801 US
Steven Toyota 38.413755, -78.899293.