Open Today! Sales: 8:30am-8pmService: 7:30am-6pm

Inventory Specials!

New 2020 Toyota Corolla LE FWD 4D Sedan
2020 Toyota Corolla $19,992 View Vehicle
New 2019 Toyota Tacoma TRD Sport 4WD 4D Double Cab
2019 Toyota Tacoma $35,536 View Vehicle
Pre-Owned 2016 Toyota Highlander Limited AWD 4D Sport Utility
2016 Toyota Highlander $28,500 View Vehicle
Pre-Owned 2016 Acura TLX 2.4L FWD 4D Sedan
2016 Acura TLX $19,000 View Vehicle
Pre-Owned 2012 Toyota Avalon Limited FWD 4D Sedan
2012 Toyota Avalon $12,400 View Vehicle
Pre-Owned 2017 Honda Accord EX-L FWD 2D Coupe
2017 Honda Accord $19,700 View Vehicle
Pre-Owned 2015 Hyundai Elantra Sport FWD 4D Sedan
2015 Hyundai Elantra $13,500 View Vehicle
Pre-Owned 2016 Toyota Camry XLE FWD 4D Sedan
2016 Toyota Camry $19,600 View Vehicle
Pre-Owned 2013 Honda Accord EX-L FWD 4D Sedan
2013 Honda Accord $11,800 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

DealerRater logo
DealerRater Aug 19, 2019

It was my first timing purchasing a Toyota and Masar was great to deal with. I was treated great by everyone I came in contact with at the dealership. The entire staff worked hard to accomdate my needs and to make our purchase possible and enjoyable.

Read at DealerRater

Google logo
Google Aug 18, 2019

Masar Alkaem took really good care of us today! Shannon was looking for a 4WD or AWD vehicle to haul all of her gardening supplies around in, that was reliable in our wintry mix and gravel roads lives. Masar showed us a Honda CRV and a couple of other options, including the Toyota Rav 4 we ultimately bought. The back seats lay down flat, the hatch door opens all the way to the deck, it had low mileage, got great MPG, and looks awesome in its Hot Lava paint.

Read at Google

DealerRater logo
DealerRater Aug 18, 2019

I’d like to thank this dealership, for my first overall experience, Iam so empresseD with the sales agent PATRICK . My spirit totally trusted him right off . I’d just got off work and something lead me to there lot , seen a Hyundai Sonata 2015 , however I’d just got off a long shift that day an didn’t feel like doing the process to inquiry? Nevertheless something about Patrick ease my mood an felt I could totally trust him on my behalf . So now Iam the owner of the new Hyundai, and happy as can be with my interest rate , which I never seen coming . So if whom ever takes the time to read this let me say again get dude ! D.J the finance manager ty also great service . Iam such a crictic at heart but I can’t say not one critical thing about Steve Toyota. Again ty guys for a great personal buying experience it’s my first of many . Your have my trust and I will be back because of that . Please ask for Patrick if you are in need of a salesperson. Sincerely Kelley .

Read at DealerRater

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 8:30am-8pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Steven Toyota

2970 S Main St Harrisonburg, VA

Phone: 540-434-1400


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA


Phone: 540-434-1400

2970 S Main St Harrisonburg, VA

Rental Center

Phone: 540-434-1400

2970 S Main St Harrisonburg, VA
38.413755 -78.899293
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Steven Toyota
Steven Toyota
2970 S Main St
Harrisonburg, VA, 22801 US
Steven Toyota 38.413755, -78.899293.