Open Today! Sales: 9:30am-7pmService: 7:30am-6pm

Inventory Specials!

Pre-Owned 2017 Toyota Tundra Limited 4D CrewMax 4WD
2017 Toyota Tundra $40,000 View Vehicle
Pre-Owned 2018 Nissan Rogue SV 4D Sport Utility AWD
2018 Nissan Rogue $20,925 View Vehicle
Pre-Owned 2016 Chevrolet Traverse 2LT 4D Sport Utility AWD
2016 Chevrolet Traverse $13,995 View Vehicle
Pre-Owned 2018 Subaru Impreza 2.0i Premium 4D Hatchback AWD
2018 Subaru Impreza $17,500 View Vehicle
Pre-Owned 2015 Toyota Tacoma PreRunner 4D Double Cab RWD
2015 Toyota Tacoma $26,900 View Vehicle
Pre-Owned 2019 Volkswagen Atlas SEL Premium 4D Sport Utility AWD
2019 Volkswagen Atlas $39,000 View Vehicle
Pre-Owned 2016 Toyota Tacoma Limited 4D Double Cab 4WD
2016 Toyota Tacoma $34,900 View Vehicle
Pre-Owned 2017 Toyota Tacoma TRD Sport 4D Double Cab 4WD
2017 Toyota Tacoma $34,500 View Vehicle
Pre-Owned 2019 Toyota Corolla SE 4D Sedan FWD
2019 Toyota Corolla $18,500 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

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DealerRater Jul 26, 2021

They were super friendly, answered all of my questions and concerns and absolutely went above and beyond for my needs. Also set up an awesome payment plan! Highly recommend.

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DealerRater Jul 24, 2021

Just purchased my third car from Masar it was great deal he is a very acknowledge sales ask for him when you go there he will help you

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DealerRater Jul 7, 2021

Stacey Williams helped me and my 4 kids get into something reliable, sporty and safe after my old car broke down. Thank You So Much!

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DealerRater Jul 1, 2021

Very friendly and helpful staff. Vehicle selection was superb. Buying process was smooth.

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DealerRater Jun 30, 2021

Francisco was great to work with. He was very patient and friendly. Thanks!

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DealerRater Jun 30, 2021

I wanted out of a high payment and Brian was able to help me out significantly. Him and Logan were very upfront with the plan they had set out and it worked out in the end. Couldn't be happier with my BRAND NEW CAMRY!

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Cars Jun 15, 2021

We had a lovely buying experience in Harrisonburg. Everyone was helpful and pleasant and the vehicle is great! A few little things needed to be replaced--a windshield wiper but the dealership mailed it promptly. I do think in terms of used vehicles, it would be a good idea to have them cleaned and detailed, especially if people make an appointment and express interest. I think doing that just shows an extra level of attention to detail.

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Cars Jun 14, 2021

It was an easy, painless experience. Everyone was very friendly and not pushy (as salespersons at some other dealerships are).

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Cars Jun 11, 2021

We drove from Pennsylvania to Virginia to but our truck. It was not ready to leave the dealership yet. They delivered out truck to our house! Super grateful!

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Cars Jun 10, 2021

We couldn't be more pleased with our experience with Steven Toyota! A service, speed, and friendliness. We worked with Daniel and he was outstanding. Due to low inventory everywhere, we made the drive from the Richmond area because Steven had the vehicle we were looking for in stock. With a 2 month old in tow, we asked if it would be possible to everything possible to keep the time down that we were at the dealership and they absolutely delivered on that request. We were able to come to an agreement and complete the financing application from home, and were ...

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Cars Jun 10, 2021

Went in for state inspection. Mike W., our service advisor had us in and out in no time.

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Cars Jun 6, 2021

Would definitely buy a car here again Brian was very helpful great to deal with all around amazing experience

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 9:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Steven Toyota 38.413755, -78.899293.