Open Today! Sales: 9:30am-7pmService: 7:30am-6pm

Inventory Specials!

Pre-Owned 2018 Toyota Tundra SR5 4D CrewMax 4WD
2018 Toyota Tundra $36,200 View Vehicle
Pre-Owned 2016 Ford Focus SE 4D Sedan FWD
2016 Ford Focus $11,999 View Vehicle
Pre-Owned 2013 Toyota Sienna LE 4D Passenger Van FWD
2013 Toyota Sienna $16,600 View Vehicle
Pre-Owned 2020 Kia Sorento L 4D Sport Utility FWD
2020 Kia Sorento $26,199 View Vehicle
Pre-Owned 2018 Ford F-150 Platinum 4D SuperCrew 4WD
2018 Ford F-150 $39,895 View Vehicle
Pre-Owned 2018 Nissan Sentra S 4D Sedan FWD
2018 Nissan Sentra $14,995 View Vehicle
Pre-Owned 2018 Toyota RAV4 Limited 4D Sport Utility AWD
2018 Toyota RAV4 $26,100 View Vehicle
Pre-Owned 2018 Ford F-150 XLT 4D SuperCrew 4WD
2018 Ford F-150 $38,499 View Vehicle
Pre-Owned 2007 Suzuki
2007 Suzuki $2,300 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

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Cars Jan 16, 2022

Had a yearly inspection, which was completed in record time. I was told it would take one to one & a half hrs for inspection and I used shuttle service, which was not necessary, as I was barely home & got called to pick up vehicle. Not sure all was checked as I needed air badly & that was overlooked until bought to their attention, Basically, I have had great experiences with the service department in the past and they have always been vey informative and efficient. Hopefully will continue with them.

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Cars Jan 13, 2022

First time buying from Steven Toyota. Sales staff were very nice and professional. They worked with me on the deal. Very satisfied overall.

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Cars Jan 11, 2022

Very satisfied with the service department. My car was due for a 10,000 miles service and I was in and out of there in an hour and that included a state inspection. I didn?t give them 5 stars because in the past always got a car wash, but not this time. I?m not sure why not. My car needed that so badly so I went to a car wash afterwards.

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Cars Jan 10, 2022

After researching vehicles, I decided I wanted to try out a Rav 4 Hybrid. I provided Stacey and his team with a list of features I was looking for and they scheduled a test drive. The vehicle had everything I was looking for. Stacey was courteous and respectful, gave me a fair deal and took care of all the details. Great buying experience.

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DealerRater Jan 7, 2022

I am very satisfied with my purchase experience. I provided Reagan and Stacey with the specifications I was looking for and they found the perfect vehicle. I didn't feel like I was under pressure and they gave me a fair deal. This is my first Toyota purchase, I am very impressed with the prompt and professional service Stacey provided as well as the nice features of the 2020 Rav 4 Hybrid.

Read at DealerRater

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 9:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Steven Toyota 38.413755, -78.899293.