Open Today! Sales: 9:30am-6pmService: 8am-1pm

Inventory Specials!

New 2021 Toyota Highlander Hybrid XLE 5 AWD
2021 Toyota Highlander Hybrid $43,843 View Vehicle
New 2021 Toyota Prius L 5 FWD
2021 Toyota Prius $24,279 View Vehicle
Pre-Owned 2016 Ford F-150 XLT 4D SuperCrew 4WD
2016 Ford F-150 $22,750 View Vehicle
New 2021 Toyota Camry Hybrid XLE 4 FWD
2021 Toyota Camry Hybrid $34,943 View Vehicle
Certified Pre-Owned 2017 Toyota Tacoma TRD Sport 4D Double Cab 4WD
2017 Toyota Tacoma $33,400 View Vehicle
Pre-Owned 2016 Nissan Rogue SL 4D Sport Utility AWD
2016 Nissan Rogue $14,700 View Vehicle
Certified Pre-Owned 2019 Toyota Avalon XSE 4D Sedan FWD
2019 Toyota Avalon $28,950 View Vehicle
Pre-Owned 2018 Jeep Cherokee Latitude 4D Sport Utility 4WD
2018 Jeep Cherokee $17,625 View Vehicle
Certified Pre-Owned 2019 Toyota Tundra SR 4D Double Cab 4WD
2019 Toyota Tundra $34,000 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

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Google Jan 14, 2021

I've never met a representative who didn't treat me with respect.It's a tough job dealing with the impatience of a demanding public.I've been there and done that and really appreciate their effort.The quality of service is excellent and Steven Toyota has always stood by their work. Their repair cost may be a little higher than a more private shop, but service, reliability and effort makes up for the difference.

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Google Jan 14, 2021

People were very friendly and service was fast and very thorough

Read at Google

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DealerRater Jan 12, 2021

I went just to check if i can get a better deal. But Daniel made me buy the car. Thank you very much for the best deal i could ever get. Thank you very much guys!!!!

Read at DealerRater

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Google Jan 12, 2021

I brought my Honda to Steven Toyota because I trusted that the work they would do would be top notch. I wasn't disappointed. Mike and Seth worked with me to make sure I was happy with everything (clutch replacement). My car is now super smooth. They even saved my old parts so I could see how bad they were. I will definitely be back when I need work done, and done right.Thanks guys!

Read at Google

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Google Jan 11, 2021

Real friendly staff, easy to work with and very accommodating

Read at Google

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 9:30am-6pm

Open Today! Service: 8am-1pm

Parts: Closed

Steven Toyota 38.413755, -78.899293.