Open Today! 8:30 AM - 8:00 PM
Open Today! 8:30 AM - 8:00 PM
2970 South Main Street, Harrisonburg VA 22802Sales: (540) 307-1704
National – Required Campaign – “Toyota Complete Event”
Toyota Express Maintenance
We are located at 2970 South Main Street Harrisonburg, VA 22802
Get Directions to Steven Toyota

Steven Toyota of Harrisonburg, VA

Proudly Serving Charlottesville, Front Royal, Lynchburg, and Staunton, VA

Welcome to Steven Toyota, where we uphold the principles of honesty and integrity. Steven Sodikoff, the proud owner of Steven Toyota, took over the company back in 1992 and has been constantly making improvements ever since in order to turn the business into the success it is today! Back in 2007 we remodeled and expanded our showroom so that you are able to view all your viable options under one roof! Just a few years later, in 2010, business was booming so we added 200 more parking spaces to accommodate our loyal customers as well as an automatic complimentary car wash! Today our dealership sits on 13 acres, ensuring we are able to bring you a vast selection of quality new and used Toyota vehicles!

We invite you to experience the difference Steven Toyota will make for you! We are proud members of our community and look forward to the opportunity to provide for all of your vehicle needs. We are constantly looking for ways to give back to the community that has supported us for all these years and we are proud supporters of Living Waters, a program that supports disabled veterans, as well as a range of Rockingham County organizations. Let us support you as well, head over to learn all the details of your top Toyota pick and talk to us about your financing needs!

We strive to continuously take steps forward and to provide a high level of customer service, treating our loyal customers as we would like to be treated. We respect your time and will work tirelessly to find the model that complements your lifestyle. Make the short trip over now to experience how our impressive level of customer service will aid in your new or used car quest today!

Head over to our convenient location today, where we look forward to exceeding your expectations of a modern day dealership. Our professional team members will guide you through all your options and explain the standard safety features of each, as well as introduce you to any available add-on features that will further enhance your behind-the-wheel life. From financing options to aggressive specials and friendly service technicians, Steven Toyota is here to assist you in your new or used car quest from start to finish. Grab the whole family and make the short trip over to 2970 South Main Street in Harrisonburg, VA today! We eagerly await your arrival.

Impressive Inventory of Brand New Toyota Models

Head over to our conveniently located Toyota dealership to start your new car search today! Our team members will gladly listen to your driving habits and listen to what you are unhappy with in your current vehicle in order to make some viable new car suggestions. When you purchase one of our quality new Toyota models, like the sleek new Toyota Camry, you'll be rewarded with complimentary ToyotaCare! Not only that, but because your safety is important to us, you'll get free vehicle inspections for life, as well as complimentary car washes for the lifetime of your new model!

Our perks don't stop there, talk to one of our knowledgeable associates about our extended warranties and protection plans and be sure to schedule a test drive of the eco-friendly brand new Prius soon! With so many options to choose from, you're sure to find the Toyota that complements your Virginia lifestyle!

We understand that it's not always convenient to drop by our Toyota dealership, that's why we have made our entire inventory available online! Now you can shop through all your options from the comfort of your Front Royal, VA home! Browse everything that's available or input specific filters to get tailored results delivered right to your fingertips. Know exactly what you're after? Use our Car Finder tool to locate the vehicle and be sure to give us a call at (540) 307-1704 to slide behind the wheel for an exhilarating test drive!

Quality Previously Owned Toyota Vehicles

If you're in the market for a late model, low mileage car that comes at an affordable price, head over to Steven Toyota to browse our vast inventory of previously owned Toyota models! Before earning our stamp of approval, these vehicles undergo a strict inspection process to ensure our high standards of quality and safety are met. Talk to an associate today about the pre-owned Toyota model you're interested in! You'll not only obtain a dependable mode of transportation when you purchase one of our pre-owned models, you'll also receive complimentary oil changes at our dealership for a full year!

There are two ways to shop for your "new" pre-owned car, on-site or online so don't hesitate to take advantage of one of our competitive deals today! Our dedicated sales staff is standing by, eager to address all your concerns, so don't hesitate to give us a call. We look forward to speaking with you and finding the certified pre-owned Toyota solution that fits your Staunton, VA lifestyle.

Here at Steven Toyota, we believe everyone has the right to enjoy the perks of being a Toyota owner no matter what your financial situation. For that reason, we have compiled a wide range of quality Toyota models that are available for under 7,500 dollars. Stroll through all your options here at our Harrisonburg location or find what you're looking for by utilizing our online inventory. Not sure what to do with your current vehicle? Consider trading it in to our dealership! We will happily value your trade by providing you with a fair estimated appraisal as well as your available options. Hold on to your car for awhile longer or make the trade, the choice is yours!

Aggressive Specials

We concern ourselves with your financial well being and are always looking to implement new specials in an effort to save you some money. Start your new car search off by browsing through our available offers, or see what used car specials are currently taking place! Our savings aren't exclusive to our vehicles, check back on our website frequently to stay up-to-date on all our service and parts specials as well!

Knowledgeable Finance Team

Our finance department is here to assist you with your car loan approval process and help you secure the new Toyota Corolla you've had your eye on! We have forged many professional working relationships with a variety of large banks in an effort to present you with a range of comprehensive financial packages. Don't wait any longer to get your approval process started, fill out our secure online credit application and we'll begin tailoring a plan to your needs and budget! In the meantime, check out all our available programs, like our Military Rebate, or learn about how you can finance a Toyota with bad credit. We look forward to finding the car loan solution for you soon!

Genuine Toyota Parts

Our Toyota parts department is here to lend a helping hand during your at-home repair job. Give us a call to discuss all the genuine parts you need in order to complete the job safely. By using only genuine parts, you ensure your vehicle is running at its optimum level and you help to maintain the resale value. We also have a range of Toyota accessories so that you're able to completely customize your vehicle, so take a look at our parts specials today and head over to Steven Toyota for all your parts and accessories now!

Service Department

The certified technicians in our service department will treat your vehicle as if it were their own and get you safely back on the road to Lynchburg quickly. From tire purchases and rotations to major mechanical problems, our professional staff has the training and equipment necessary to safely complete the job right the first time! Don't trust just anybody with your safety, bring your Toyota over to our capable hands, schedule your service appointment using our online form now!

Research your Potential Toyota Model

Don't waste your time sifting through mounds of internet research on your top Toyota choices, check out our research pages for some in-depth knowledge on a few of the popular Toyota models. You can even see how your potential new Toyota stacks up to the competition by reading our side by side comparisons! Should any questions arise, feel free to contact us, we look forward to lending a helping hand!

Visit Steven Toyota Today

Steven Toyota proudly provides reliable Toyota choices to all of Virginia and we look forward to serving our Charlottesville, Front Royal, Lynchburg, and Staunton neighbors soon. From financing options to pre-selected driving routes so you can get the most out of your test drive, Steven Toyota is here to ensure your car buying process flows smoothly. Make the short trip over to our Harrisonburg, VA location today, we look forward to introducing you to your new RAV4 and welcoming you into the Toyota family.


Building your garage...