Open Today! Sales: 9:30am-7pmService: 7:30am-6pm

Inventory Specials!

New 2021 Toyota Venza XLE 5 AWD
2021 Toyota Venza $39,240 View Vehicle
Pre-Owned 2015 Toyota Tacoma Base 4D Access Cab 4WD
2015 Toyota Tacoma $24,900 View Vehicle
Pre-Owned 2015 Toyota Tundra SR5 4D Double Cab 4WD
2015 Toyota Tundra $33,000 View Vehicle
New 2021 Toyota RAV4 TRD Off Road 5 AWD
2021 Toyota RAV4 $39,340 View Vehicle
Pre-Owned 2017 Jeep Cherokee Limited 4D Sport Utility FWD
2017 Jeep Cherokee $21,600 View Vehicle
Pre-Owned 2017 GMC Yukon SLT 4D Sport Utility 4WD
2017 GMC Yukon $39,700 View Vehicle
New 2021 Toyota Corolla Hybrid LE 4 FWD
2021 Toyota Corolla Hybrid $22,844 View Vehicle
Pre-Owned 2018 Ford F-150 Lariat 4D SuperCrew 4WD
2018 Ford F-150 $42,795 View Vehicle
Pre-Owned 2017 Toyota Tundra Limited 4D CrewMax 4WD
2017 Toyota Tundra $39,500 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!


Our Customer Reviews

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DealerRater May 8, 2021

We were very pleased with our salesperson, Daniel Frum. He was very knowledgeable, pleasant and patient with all our questions. We went in with the intention of learning more about Toyota and left with a new car! All the staff were most courteous and efficient. Thank you for a great experience, and a big thanks to Daniel.

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DealerRater May 6, 2021

Stacey Williams helped us out, answered all of our questions, including some technical questions that I wasn't really expecting to get an answer on, made us feel comfortable, and made the process as easy as possible. We had a very good experience overall.

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DealerRater May 4, 2021

Stacey Williams is a great salesman to work with at Steven Toyota! Is takes the time to answer all the questions and really is knowledgeable of all things. I would recommend Stacey to any of my family and friends. Thanks Stacey!!

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DealerRater May 4, 2021

We came as they were closing but Stacey came out to talk with us and encouraged us to return the next day if we were interested in the Passat. I called him from our home, (over an hour away) expressing true interest in the car and we did as much business as we could over the phone. He was basically like talking to an old friend about the car. He wasn’t pushy and gave us the facts and details we needed to make our decision. I’ve had salesmen in the past actually push to the point I refused ...

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DealerRater May 1, 2021

I worked with John on finding a car. Great experience just decided I wanted to wait to make a purchase. Looking forward to working with them again.

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DealerRater Apr 30, 2021

Although I didn’t buy a car this time I came back with a friend who was given a great deal by the salesman Kaleb and manager Anmar who sold me my car a year ago. Will keep bring people back to them!

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2970 S Main St • Harrisonburg, VA 22801

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Today's Hours:

Open Today! Sales: 9:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Steven Toyota 38.413755, -78.899293.