Toyota Debuts All-Electric SUV Concept

April 20th, 2021 by
Toyota bZ4X BEV concept

Toyota bZ4X BEV concept includes new AWD system packaged in a sleek SUV design Solidifies Toyota’s global commitment towards carbon neutrality by 2050 Electrified product portfolio to expand to around 70 models globally by 2025; including 15 new battery electric vehicles, of which, seven will be Toyota bZ models Toyota plans on bringing electrification to…

Posted in Toyota News

Toyota to Debut Three New Electrified Vehicles for U.S. Market

February 12th, 2021 by
Toyota to Debut Three New Electrified Vehicles for U.S. Market

Portfolio will add two Battery Electric Vehicles (BEVs) and a plug-in hybrid (PHEV) Internal research shows BEV and PHEV models have similar environmental benefits Latest Environmental Action Plan pursues targets in support of Toyota Environmental Challenge 2050 Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified…

Posted in Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

January 15th, 2021 by
“The Sienna Life” Campaign

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. “The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life…

Posted in Toyota News

2021 Toyota Sienna Wins Family Green Car of the Year™

December 10th, 2020 by
2021 Toyota Sienna

The 2021 Toyota Sienna is now the Family Green Car of the Year thanks to winning that category in the 2021 Green Car Awards™.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency…

Posted in Awards

Toyota RAV4 TRD Off-Road Named Compact SUV of Texas

November 13th, 2020 by
2021 RAV4 Hybrid

Best-Selling SUV wins top honor at the 2020 Texas Truck Rodeo PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year. “It’s great the media…

Posted in Toyota News

New XLE Premium Grade for 2021 RAV4 Hybrid

October 14th, 2020 by
2021 RAV4 Hybrid

Very few vehicles have the capacity to be both a segment leader and a segment disruptor – but the fifth-generation Toyota RAV4 has managed to achieve just that. The latest RAV4 continues its bold leadership moves for 2021 by adding the XLE Premium model to the hybrid lineup at a starting MSRP of $32,500. Additionally,…

Posted in Toyota News

Tacoma Special Editions for 2021 Model Year

September 24th, 2020 by
Toyota Tacoma

The Toyota Tacoma, America’s best-selling mid-size pickup for 15 years in a row, isn’t stopping to admire its trophy case. Instead, it looks to keep its place atop the pecking order with all-new Special Editions, color adjustments on the TRD Pro and general enhancements across other areas of the lineup. The third-generation Tacoma, with a…

Posted in Toyota News

2021 Toyota Sequoia Debuts With Nightshade Special Edition, New Color

August 24th, 2020 by
2021 Toyota Sequoia Nightshade Edition

The Toyota Sequoia is one of the oldest SUVs in North America having been around in it’s current iteration for nearly 13 years. The time has come for Toyota to freshen up the SUV and as a result we will be receiving a 2021 Toyota Sequoia Nightshade special edition. Potential buyers can get the Sequoia…

Posted in Toyota News

2021 Toyota Corolla Hatchback Red Special Edition

June 4th, 2020 by
2021 Corolla Hatchback Special Edition

Toyota has something special in store for sport hatchback fans who like their cars with expressive styling and bold colors. Dressed out with an exclusive body kit and striking Supersonic Red paint, the 2021 Corolla Hatchback Special Edition looks like it just rolled out of a Southern California custom shop. And, because enthusiasts who buy…

Posted in Toyota News
Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

540-434-1400

Call Now

2970 S Main St • Harrisonburg, VA 22801

Get Directions

Today's Hours:

Open Today! Sales: 9:30am-7pm

Open Today! Service: 7:30am-5:30pm

Open Today! Parts: 7:30am-5:30pm

Steven Toyota 38.413755, -78.899293.
AdChoices