Open Today! Sales: 9:30am-7pmService: 7am-6pm

Weekly
Inventory Specials!

New 2023 Toyota Tacoma
2023 Toyota Tacoma $42,140 View Vehicle
New 2023 Toyota Tacoma
2023 Toyota Tacoma $44,940 View Vehicle
New 2023 Toyota Tacoma
2023 Toyota Tacoma $45,975 View Vehicle
New 2024 Toyota Camry SE SE SEDAN Front-Wheel Drive
2024 Toyota Camry $30,726 View Vehicle
New 2024 Toyota Corolla Hatchback SE SE 5Dr HATCHBACK Front-Wheel Drive
2024 Toyota Corolla Hatchback $26,674 View Vehicle
New 2023 Toyota Tacoma
2023 Toyota Tacoma $45,560 View Vehicle
New 2024 Toyota Toyota Crown XLE XLE All-Wheel Drive
2024 Toyota Toyota Crown $42,303 View Vehicle
New 2024 Toyota RAV4 XLE XLE AWD SUV All-Wheel Drive (AWD)
2024 Toyota RAV4 $35,546 View Vehicle
New 2024 Toyota RAV4 XLE Premium XLE PREM AWD SUV All-Wheel Drive (AWD)
2024 Toyota RAV4 $39,511 View Vehicle

How Can We Help You?

Steven Toyota's
New Vehicles

From the sporty Yaris, Corolla to the iconic Prius, legendary Camry and luxurious Avalon, you will find a new Toyota car that’s a perfect fit.

Check Out Our
Current Specials

See the most recent offers and incentives on our inventory. Check them out while you still can, these will not last forever!

Stop In & Schedule Your
Service Appointment

Take advantage of our knowledgeable Toyota certified service technicians and a fully-stocked inventory of vehicle parts.

Why Shop Steven Toyota?

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process.

Come Visit Us!

Welcome to Steven Toyota

Welcome to Steven Toyota

You can count on Steven Toyota for a warm welcome along with great service. We prioritize the customer experience. So when you visit our Toyota dealership, or you shop on our website, there is always someone to help you. If you are on our website, and you have a question, just click the online chat button located on the bottom-right side of the page to get service right away or give us a call 540-434-1400.

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Why Shop Steven Toyota

Here at Steven Toyota, we take pride in serving Charlottesville drivers with a comprehensive automotive experience. From our helpful sales associates to our friendly finance agents, we are here to shepherd you through the car-buying process. This commitment to excellence is what helped us receive such prestigious accolades as the Best of the Valley 2017 Award, an A+ BBB rating, and the Toyota President’s Award. Whether you are shopping for a new car, seeking an auto loan, or coming to our service department for an affordable oil change or Toyota Express Maintenance, your time with us is paramount.

New Toyota Vehicles for Sale

Come to Steven Toyota to get into the driver’s seat of a new Toyota in Harrisonburg, VA. We offer an expansive inventory of some amazing new Toyota vehicles like the new RAV4, Camry, Corolla, Tundra and the Tacoma. Our sales force is eager to get you out on the road in one of these fantastic new Toyota vehicles! Call now to book a test drive, or just stop by our new car showroom.

Buy a Used Car or Toyota Certified Pre-Owned Vehicle

Our customers on a budget love our inventory of quality pre-owned cars and trucks. These reliable vehicles offer you many advantages, in addition to their affordable cost. You can save on taxes, registration, and more over the cost of a new car. If you are thinking about purchasing a used Toyota in the Harrisonburg, VA area, you will be happy to know that they retain their value. If you are looking for fantastic value, shop our inventory of Toyota Certified Used Vehicles. Certified vehicles give you warranty coverage, 24-hour roadside assistance, and other benefits.

Financing a New Toyota or Used Vehicle

Get a car loan to help you pay for a new Toyota or a used car by talking to one of our finance managers. Our Finance department is ready when you need an auto loan. We maintain relationships with many lenders so we can find auto financing to meets your needs, and very quickly! We have helped hundreds of customers get into the new or used Toyota they want. Let us help you today! Start immediately by filling out our online auto loan application. It’s the fastest way to get pre-approved for auto financing!

Toyota Service Center and Auto Parts

Do you already have a new or used Toyota sitting in your driveway? Bring it to our service department when it needs new brakes, an oil change, tires, or any auto repairs. Our parts department sells an extensive inventory of Genuine Toyota Parts and you can even order OEM auto parts on our website!

Test Drive a New or Used Toyota

Come to Steven Toyota to test drive a Toyota in Harrisonburg, VA. Taking a test drive gives you the opportunity to see how a car handles, try out its amenities and features, and see how it feels to sit in the driver’s seat. We are proud to serve Harrisonburg, Bridgewater, and Massanutten, VA. Visit us today for a test drive in a brand-new Toyota.

Why Buy at Steven Toyota?

Here are Steven Toyota we want to give you the piece of mind that comes with buying a new Toyota or used car, truck or SUV from us. That is why we are proud to offer an extended warranty program to our customers in Harrisonburg, VA and the surrounding communities of Staunton, VA, Waynesboro, VA, and even Charlottesville, VA. If you have questions about our extended warranty program or would like a quote to cover your vehicle, fill out the form to the right or give us a call at 540-434-1400!

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Our Customer Reviews

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DealerRater Dec 1, 2023

The atmosphere is just different here. Brian and Logan were amazing to work with. Not only that but other salesman passing by smiled and offered us water/coffee. I have no complaints other than no free yeti cooler (just kidding). This dealership is fantastic.

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DealerRater Nov 30, 2023

I had a great experience purchasing my RAV4 from Mike McMillan at Steven Toyota, he made the process very easy and was so nice the whole time!

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DealerRater Nov 22, 2023

Go see Francisco for yohr new vehicle! He sold us our brand new Tundra and we love it!

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DealerRater Nov 20, 2023

Masar is a nice sale person. He's not just thinking about sell the car he also gave me many after sale services like; DMV plate, insurance, financial problems and etc. As new commer to the US working with him made me calm an gave me confidence. He replys the messages all time and responds the calls. He is very polite with smiling and patient for solving the problems also He has a very nice hospitality for the customer. Totally I'm very satisfied that found him in steven Toyota

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DealerRater Nov 15, 2023

Second time purchasing here in the last 2 years, both times was sold a car by John Glover. 10/10 would recommend buying a car from here. Ask for John Glover!

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Steven Toyota 38.413755, -78.899293.
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